A marketing calendar is a tool that businesses use to organize and plan their marketing activities. This includes outlining campaigns, events, promotions, product launches, and other initiatives that will engage customers and drive sales. Essentially, it serves as a roadmap for a company's marketing department, outlining what needs to be done and in what order to achieve specific goals.
The main purpose of a marketing content calendar is to ensure that a company remains on track with its marketing efforts. By planning out each activity in advance and scheduling them diligently, a marketing calendar helps to eliminate the risk of forgetting crucial tasks or missing opportunities.
A well-designed marketing campaign calendar should be comprehensive and incorporate all relevant marketing channels, including social media, email marketing, paid advertising, public relations, and content marketing. However, it can be daunting to create one from scratch, especially if you don't have any prior experience. So, let’s talk about how to create one without getting headaches and working with it!
A new digital era goes with many benefits and freebies for our life and work, and the same goes for working with documents and templates. So, how our life will change using premade templates for marketing calendars?
First and foremost, many online websites offer free templates! So does TheGodoocs.com! Free calendar templates are available online, and using these templates can save time and effort. These templates have stylized design as they are designed by professionals who have expertise in marketing, so they provide a good foundation for planning your business's marketing activities.
Another benefit of using marketing calendar templates is that they are based on industry trends, best marketing practices, and data. Most of these templates incorporate seasonal events, holidays, and important dates, which can be valuable in creating marketing campaigns relevant to customers. Just go online and look through available samples to get an idea for the upcoming campaign calendar.
Your job load will ease planning, as all templates are 100% editable and simple to use. These templates can be customized to suit your brand and specific needs. Having a cohesive plan in place can help you improve brand recognition and increase revenue.
Now it’s time to talk about saving a template. If you visit TheGoodocs platform, you may find different designs of marketing calendar templates: from simple marketing structures to stylized and vibrant designs. But they all have the same feature, namely they all are printable and can be customized as much as your campaign needs.
To save a template you have to click the Edit Template button. After, it takes a minute to get a copy to your Google Drive. That’s all.
When the template is saved, it’s time to customize it to fit the current project/campaign. Templates can be easily updated or adjusted to align with the company's ever-changing needs, saving additional time and effort.
If you are working with the template of marketing calendar events or any general calendar, the customization will be done in Google Docs or Google Sheets. Some of the templates are also designed in Google Slides. As the main blocks will be empty, you may start adding text, inserting images or logos, experimenting with outlines, and so on. It all depends on your theme.
When it’s done or you think it lacks something, you may print it out and see what it looks like on the paper. Of course, many people prefer working only with digital versions. It’s all up to you.