Choosing a concept and a style based on the theme of the future event is the first thing you should do on the way to preparing the newsletter. For a fun event such as a parent forum or a children's festival, colorfulness and brightness, fun elements, and pleasant photographs are the best fit. For a business conference, on the other hand - restrained colors, laconic fonts, and a maximum of two to three colors.
The main information is better be divided into at least three text columns. You can highlight them with bright colors. The font should be simple, large, and easy to read. Otherwise, your potential client might be too lazy to put that extra effort to read.
Contact information is better to be placed at the bottom of the leaflet. Phone numbers, addresses, the company's website, and email are enough. Well, you can also specify a QR code.
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